As more users turn to visual discovery tools like Google Lens, Pinterest Lens, and even TikTok’s camera search, small retailers and ecommerce sites have new ways to be found.
What Is Visual Search?
It allows users to upload a photo—or use their camera—to find visually similar products online. It’s fast, intuitive, and growing fast among mobile shoppers.
How to Optimize for Visual Discovery
1. Use High-Quality Product Photos
Clear, well-lit, background-consistent product images perform better in visual indexing. Use multiple angles and context shots (“in use”).
2. Add Descriptive Alt Text & File Names
Don’t upload an image named IMG_2983.jpg. Instead, use red-wool-knit-scarf-womens.jpg and alt text like “Hand-knit red wool scarf for women.”
3. Implement Image Schema
Mark up product images with structured data (e.g., Product, Offer, Review) to help search engines match visuals with purchase-ready data.
4. Use Lifestyle Content
Visual platforms favor styled content. Include your product in everyday scenes or “Shop the Look” formats with subtle branding.
5. Monitor Image Analytics
Platforms like Pinterest and Google now offer insights into visual search performance. Track impressions and click-throughs by image.
