Local SEO remains vital for businesses targeting customers in specific geographic areas. A well-optimized Google Business Profile (GBP) is the foundation of local SEO. Include up-to-date business hours, high-quality images, and detailed descriptions of your services.
Encouraging customer reviews and responding to them promptly can boost your reputation and rankings. Additionally, create locally-focused content, such as blogs about community events or partnerships.
Local SEO not only increases your visibility in search results but also drives more foot traffic and leads from nearby customers.