In today’s fast-paced world, users have little patience for slow-loading websites. Studies show that even a one-second delay in loading time can reduce conversions by 7%. Optimizing for speed has never been more critical.
Key techniques include compressing images and videos to reduce file sizes and leveraging Content Delivery Networks (CDNs) to serve content faster. Tools like Google PageSpeed Insights and Lighthouse can help identify performance bottlenecks.
Performance optimization also plays a crucial role in Core Web Vitals, Google’s metrics for evaluating user experience. By focusing on metrics like Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS), businesses can improve both user satisfaction and search rankings. Faster websites drive better engagement, making speed a competitive advantage.
