If you’re in a B2B industry, LinkedIn is probably where your audience is networking. But getting them to click is only step one—your website needs to convert that interest into real leads.
LinkedIn Is the Hook—Your Website Is the Line
Running outreach, sharing thought leadership, or launching ads? Your site needs to pick up the conversation and drive action.
How to Align LinkedIn and Website Strategy
1. Build Custom Landing Pages for Campaigns
Instead of sending users to your homepage, create LinkedIn-specific landing pages with matching headlines, offers, and CTAs.
2. Use Lead Magnets
Offer gated content like guides, checklists, or case studies in exchange for email sign-ups. Keep forms short and mobile-friendly.
3. Embed LinkedIn Social Proof
Feature your company’s posts, testimonials, or team highlights directly on your site to reinforce credibility.
4. Track Everything
Use UTM tags and conversion tracking in Google Analytics or GA4 to monitor which posts and campaigns actually drive leads.
5. Align Content Calendars
Share content from your blog or resources page on LinkedIn consistently to boost traffic and brand trust.
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