Long-form content has made a comeback—especially as AI-powered search results (like Google’s SGE) prioritize informational depth and clarity. But not all long articles are created equal.
What Makes a Great Long-Form Article in 2025?
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1,000–2,000+ words
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Clear structure (headings, subheadings, bullets)
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Actionable insights and examples
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Easy for both readers and AI to parse
How to Write Long-Form Content That Performs
1. Start with Search Intent
Are people asking how-to questions? Comparing products? Trying to solve a problem? Align your format and tone accordingly.
2. Use Hierarchical Headings
Break content into digestible sections (H2 > H3 > H4). This helps readers and also enables search engines and AI tools to pull snippet-worthy content.
3. Embed Visual Aids
Include infographics, comparison tables, checklists, and videos to support your points and improve engagement.
4. Link Internally
Long-form content can boost the rest of your site. Link to service pages, related blog posts, or downloadable guides.
5. Refresh & Repurpose
Update statistics, add new sections, and republish to keep the content fresh. Then break it into social posts, emails, or short videos.
