Zero-click searches now account for a significant portion of Google queries. These occur when users get their answers directly on the results page, often through featured snippets.
To capitalize on this, format your content to answer specific questions succinctly. Use bullet points, numbered lists, and tables, which search engines favor for snippets. Schema markup can further enhance your visibility in search results.
Although zero-click searches may not drive traffic directly, they position your brand as an authority, building trust and recognition among users.
