Publishing blog posts is a strong SEO strategy—but without structure, posts often get lost in the shuffle. Enter content hubs: a way to organize related articles into clusters that Google (and readers) love.
What Is a Content Hub?
A content hub is a group of related blog posts and resources organized around a central “pillar” page. For example, a “Complete Guide to Local SEO” can serve as a pillar page, with supporting posts on topics like Google Business Profile optimization, reviews, and location-based ads.
Why Content Hubs Work
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Improved SEO: Interlinked content signals authority on a topic.
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Better User Experience: Readers can easily find related posts.
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Higher Engagement: Visitors stay longer when content flows naturally.
Steps to Build a Content Hub
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Identify core topics relevant to your business and clients.
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Create a comprehensive pillar page for each.
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Link related posts to the pillar page—and to each other.
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Refresh and expand posts regularly to keep them current.
Example for Small Businesses
A landscaping company could build a content hub around “Seasonal Lawn Care,” with posts for spring prep, summer maintenance, fall cleanup, and winterization.
