The Quality Print Shop For You

The Victor Lundeen Company

Overview

Located in the heart of Fergus Falls, MN, the Victor Lundeen Company has been serving the region for over a century with high-quality printing services, office supplies, gifts, and books. As a beloved local institution and a fourth-generation family business, Victor Lundeen Company blends tradition and innovation—meeting the needs of individuals, schools, and businesses with personal service and community pride.

Involvement

Project Goals

The Victor Lundeen Company approached Esultants to refresh their website with a modern design that reflects their rich history and wide-ranging services. The new website needed to showcase both the business’s commercial capabilities—such as custom printing and graphic design—as well as its unique in-store offerings like gifts, books, and art supplies.

Key Challenges

  • Outdated Site Experience:
    The previous website did not reflect the full scope or quality of the company’s services and retail store.

  • Limited Service Visibility:
    Printing services, design work, and business solutions were not clearly highlighted or easy to explore.

  • No E-Commerce Integration:
    As customer expectations evolved, the lack of online ordering options created missed opportunities.

  • Lack of Mobile Optimization:
    Many customers browsing from phones had trouble navigating the old site.

Our Solution

Esultants worked closely with the Victor Lundeen team to create a modern website that honors their legacy while supporting their future growth. The new site captures the personality of the business and improves the customer experience—both online and in-store.

What We Delivered:

  • Modern Website Design:
    A clean, inviting look that pays tribute to the store’s history while embracing modern design best practices.

  • Improved Navigation & Layout:
    Clear menus and category pages make it easy for users to explore services, browse store departments, and learn about the company’s story.

  • Mobile-Friendly Functionality:
    Fully responsive layout optimized for phones and tablets, perfect for on-the-go browsing.

  • Service Highlights:
    Dedicated pages for printing, design, and business services to attract new commercial clients.

  • Foundation for E-Commerce Expansion:
    The site is structured to allow future integration of online ordering and product listings as needed.

The Outcome

The new Victor Lundeen Company website strikes a perfect balance between tradition and functionality. With its updated look, mobile responsiveness, and clearly organized services, the site positions this historic business for continued success in the digital age—while still feeling just like home for long-time customers.

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Ready to Redesign Your Website?

At Esultants Web Services, we create websites that meet your needs and exceed your expectations. Whether it’s a complete redesign or ongoing support, we help businesses like Victor Lundeens thrive online.