Local Enegergy Supplier

Olson Oil

Overview

Olson Oil Company has been a trusted name in fuel delivery and heating solutions for homes, farms, and businesses throughout southern Minnesota since 1976. As a locally owned and operated business, Olson Oil is known for its responsive customer service, competitive pricing, and deep roots in the community. From propane and fuel delivery to tank installation and maintenance, Olson Oil is committed to keeping its customers powered year-round.

Involvement

Project Goals

Olson Oil partnered with Esultants to refresh their outdated website and better reflect the company’s values, services, and customer-first philosophy. The primary goal was to create a clean, modern, mobile-friendly website that provides easy access to service information, payment options, and customer support.

Key Challenges

  • Outdated Website Design:
    The former site no longer represented the professionalism and reliability of the Olson Oil brand.

  • Lack of Clear Service Information:
    Customers found it difficult to understand available services, make payments, or request deliveries.

  • Minimal Mobile Functionality:
    The site did not perform well on mobile devices, creating friction for customers accessing it on the go.

Our Solution

Esultants delivered a streamlined, responsive website designed to support both new and existing customers. The new site highlights Olson Oil’s commitment to service and makes it easy for visitors to find the information and tools they need—fast.

What We Delivered:

  • Modern, Clean Design:
    A warm, welcoming design that mirrors Olson Oil’s local, customer-focused brand.

  • Mobile-Responsive Experience:
    Built to work seamlessly across all devices, helping busy customers manage services on the go.

  • Service Overview Pages:
    Clearly outlined service offerings—including propane, refined fuels, and tank services—with contact points throughout.

  • Customer Tools & Resources:
    Prominently featured payment portal links, delivery request forms, and emergency contact information.

  • Optimized for Search:
    On-page SEO updates to boost visibility for local search terms and improve Google rankings.

The Outcome

The new Olson Oil website brings the company’s customer-focused service model to life online. With clear service information, easy access to forms, and mobile-friendly navigation, the site supports both existing customers and new leads. It reflects Olson Oil’s commitment to dependability, convenience, and community values.

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Ready to Redesign Your Website?

At Esultants Web Services, we create websites that meet your needs and exceed your expectations. Whether it’s a complete redesign or ongoing support, we help businesses like Olson Oil thrive online.