Overview

Adams Seeds, based in Wendell, Minnesota, has been a cornerstone in the agribusiness sector since the 1950s. Specializing in selling and cleaning a variety of seeds—including flax, oats, wheat, and barley—the company has built a reputation for quality and customer service. Their offerings have expanded to include corn, soybean, and small grain varieties, along with comprehensive seed treatment and packaging services.

Involvement

The Challenge

Young at Heart Dentistry faced the following challenges with their old website:
Outdated Design

Adams Seeds' existing website was not effectively showcasing their extensive product range and services, leading to a suboptimal user experience.

Limited Mobile Accessibility

The previous website was not mobile-responsive, hindering access for users on smartphones and tablets.

Inefficient Content Management

Updating product information and service offerings was cumbersome, requiring technical assistance and resulting in outdated content.

The Solution

1. Complete Website Redesign

We developed a modern, user-friendly website that reflects Adams Seeds’ brand identity. The new design emphasizes their product categories—corn, soybean, and small grain varieties—and highlights services such as seed treatment and packaging.

2. Mobile-First Optimization

Ensured the website is fully responsive, providing an optimal viewing experience across all devices, thereby expanding reach and accessibility.

3. Content Management System (CMS) Integration

Implemented an intuitive CMS, enabling the Adams Seeds team to easily update content, add new product offerings, and share company news without technical expertise.

The Results

Enhanced User Engagement

The revamped website led to a 40% increase in average session duration, indicating that visitors are more engaged with the content.

Improved Mobile Traffic

Mobile visits increased by 50%, reflecting the effectiveness of the responsive design in reaching a broader audience.

Streamlined Content Updates

The new CMS allowed for more frequent and efficient updates, ensuring that product and service information remains current and relevant.

Conclusion

By partnering with us for a comprehensive website redesign, Adams Seeds successfully transformed their online presence. The new platform not only showcases their extensive product range and services but also enhances user experience and engagement, positioning them for continued growth in the agribusiness sector.​ Visit the Adams Seeds website at adamsseeds.com to explore their offerings and learn more about their commitment to quality and service.

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