Artificial intelligence (AI) is transforming online marketing by automating tasks and improving campaign effectiveness. AI tools can analyze customer data to predict behavior, enabling businesses to create highly targeted campaigns.
For example, AI-powered email marketing platforms can personalize content based on user preferences, increasing open and click-through rates. Chatbots powered by AI provide instant customer support, enhancing the user experience.
By embracing AI, small businesses can streamline their operations and compete with larger companies that have traditionally dominated the digital landscape.