Tjernlund Products, Inc., a fourth-generation, family-owned company based in White Bear Lake, Minnesota, has been a leader in the HVAC industry since 1938. Specializing in engineered solutions for exhaust, ventilation, and heating/cooling challenges, Tjernlund offers a diverse range of products, including draft inducers, duct boosters, radon mitigation systems, and crawl space ventilators. Their commitment to quality and innovation has established them as a trusted name among contractors, engineers, and homeowners across North America.
Tjernlund aimed to modernize its digital presence to better reflect its extensive product line and technical expertise. The objectives for the new website included:
Enhancing user experience with intuitive navigation and responsive design.
Showcasing the full spectrum of products with detailed specifications and applications.
Providing easy access to technical resources, including manuals, installation guides, and troubleshooting tips.
Improving lead generation through streamlined contact forms and distributor information.
Responsive Design: Optimized for seamless viewing across all devices, ensuring accessibility for users in the field or office.
Comprehensive Product Catalog: Detailed pages for each product category, complete with specifications, application notes, and downloadable resources.
Technical Resource Library: Centralized hub for manuals, installation guides, and FAQs to support contractors and end-users.
Distributor Locator: Interactive tool to help customers find authorized distributors and service providers.
Contact and Support: Streamlined forms for inquiries, technical support, and feedback, facilitating prompt communication.
The revamped website successfully positions Tjernlund Products as a forward-thinking leader in the HVAC industry. By aligning the digital experience with the company’s legacy of innovation and customer support, the new site enhances brand perception and accessibility. Early feedback indicates improved user engagement, increased resource downloads, and a rise in qualified inquiries from both domestic and international markets.
At Esultants Web Services, we create websites that meet your needs and exceed your expectations. Whether it’s a complete redesign or ongoing support, we help businesses like Tjernlund Products thrive online.
