As a user, the algorithm changes may leave you delighted (or frustrated) by what you're seeing in your feed. But as a business trying to market on social media, knowing how each platform's algorithm works will help you create and post content that will get noticed by your target audience. Read More
Because of LinkedIn's all-business approach, it's lost some ground in popular opinion. Still, if you need business advice, information on industry trends, or a recommendation for business partners, LinkedIn is the best place to go. The format and mindset of LinkedIn make it the ideal social media platform for B2B marketing. Read More
Not all relationships work out – including professional relationships. When it's time to go separate ways, there is a right and a wrong way to go about it. Communicating with your website provider before moving your services will save you from some common mistakes. Read More
Is copywriting one word or two words? What about copywriter? The English language isn't always the most logical. In this blog post, we explain these tricky word variations and where to use each. Read More
Spending time promoting your latest blog post ensures you get the most benefit from your work. In this post, we give specific instructions and examples for how to advertise your blog on your website and different social media platforms. Read More
Blogs aren’t just public journals for the ambitious solopreneur. Businesses of all sizes are using to blogging as a way to promote their products or services.
In this post, we cover why blogging is good for business, how to start a business blog, and how to use blogging best practices Read More
Anyone who has been using social media for business long enough has seen the decrease in organic reach, but what is the cause? Users are still interested in following brands on social media; small businesses just need a new strategy to reach them.
Read for 5 ways you can to engage your local community on social media and reach your ideal audience with the content they relate to. Read More
If you are still creating separate pages for each of the cities and towns you serve, read this.
When I checked in with those examples of "good" location pages cited between 2015 and 2017, I was surprised to find them completely missing from search results. (You never really think your predictions will come true, right?) Read More