A Brief Explanation of Online Marketing
At Esultants, we talk a lot about online marketing, especially when we talk about our new OMM – online marketing and maintenance – programs. But what does online marketing really mean?
When bloggers and agencies mention online or digital marketing, they are using it as an umbrella term for any marketing tactic executed on the internet. Pretty much, we use the term because it is faster than saying "SEO, Web Design, Blogging, Social Media, Pay-Per-Click, Email, and Mobile Marketing Programs."
If you think of an OMM Program as a cake, each of these tactics is an ingredient in a recipe designed especially for you! Some ingredients are essential – think of a website as the flour to your OMM cake – and others are specific to each person. For example, each social media platform might be a different flavor of filling or frosting.
Over the next few months, we are going to give you an overview of each OMM ingredient. For each tactic, we'll explain why it's useful, what industries use it, and how your business can get started.
Let's take a look at our core ingredient: web design.
Understanding Website Design for Business
Who needs web design?
If you're an active business that relies on communication with customers or partners, you need a website. A website presence shows the world that you are a legitimate business, and it promotes your products and services 24/7 without supervisors or managers needing to be paid around the clock.
A website is similar to the physical location of your business, but potentially more important. To find out your hours or basic information about your business, customers are more likely to search your website than drive by or look up your information in a phone booth.
Why is web design important?
We'll be honest with you – you could whip up a website in an afternoon. Purchase a cheap domain, upload your logo and tagline, and hit "Publish."
Unfortunately, a poorly built website often does more harm than good.
55% of website users leave after spending just 15 seconds on a website.
– Chartbeat, citing analytics from over 50,000 websites
DIY websites rarely deliver the results you're striving for in a business website. If the design is dated or amateurish, if your pages don’t have a consistent style guide, or if your text is rife with errors, you lose the trust of your potential customers.
In fact, 55% of website users leave a website after just 15 seconds (Chartbeat).
Having a website is one thing, but having a professional website is the key to gaining traction in online marketing. Start with a great website, and all your other OMM tactics will work that much better.
How can you get started with a website?
You've decided a website is essential for reaching new customers online. You also understand the importance of a professional web design in gaining trust with potential customers.
Start with a conversation. Fill out our online form request a meeting to discuss your current website needs. Jeff, Scott, or Tristan will then reach out and talk to you about the pros and cons of different website platforms.
Once you're equipped with information and advice specific to your business needs and budget, we can help you select design, SEO, and content plans that work for you and your online marketing goals.
If you enjoyed this email and know other small- to medium-sized businesses who may benefit from our No-Panic Guide to Online Marketing series, would you forward this email to them?
If a friend of yours forwarded you this email—welcome! We hope you found us to be a helpful resource. You can keep these free tips coming by signing up for our newsletter at our website. We send emails once a month and promise to keep your email address safe.
How are you doing on your business and personal goals?
"I find that the harder I work, the more luck I seem to have." – Thomas Jefferson
Take an inventory of what you do at work each day. Which tasks or responsibilities give you the most anxiety? Could this be because you aren't yet comfortable with the topic? Pinpoint the area in which you feel least confident, and then borrow a book from the library, download a podcast, or research online to answer some of your questions.
It's never too late to plan for the future! Click the link below to download our printable planner for your personal and professional goals.