In July 2017, Esultants ran a contest across our social media accounts. While our content consultant was in Fergus Falls, Minnesota, for client meetings, we used the hashtag #WheresCaitlin and encouraged our followers to like and comment with a guess to where she was in the city. Each comment or like was an entry into our drawing to win a Caribou Coffee Canteen for the clients' office.
The contest announcement was our second most popular Facebook post that month, and it beat the best post from the preceding month with a 486% increase in organic reach.
Simply asking followers to engage with us in a specific way for some kind of reward was enough to increase our social media engagement for the whole month.
The two-day contest helped increase engagement for that month by 250% compared to the previous month.
Two main reasons:
That's why we did the hard work for you! This article contains information about the rules for the top social media platforms and a list of social media contests to run.
Each social platform has rules and regulations brands need to follow for social media contests. Most small businesses lose their motivation at this point because the last thing they need is to spend time interpreting legal jargon.
Esultants has researched the contest rules and regulations for each major social media platform, and we organized them right here for your convenience. Click the name of the platform below to expand the area and read their DOs and DON'Ts for social media contests.
Before starting a contest on social media, be sure to carefully review the rules and regulations for that platform. Although the specific rules differ for each platform, remember these rules of thumb that apply to every online contest:
To learn more about how to post content that converts on social media, call our experts at Esultants. If you would like more information about the laws and regulations concerning social media contests and promotions, contact a local lawyer or attorney.
Esultants is not responsible for how our clients or readers follow the rules and regulations of any given social media platform.
Ask followers to post an image of something specific, like your product or where they work, and use a unique hashtag to spread the word about your contest. You can choose the winner at random or pick the most creative picture. Take it a step further by asking for videos instead of photos.
Ask your followers to get involved in submitting entries—and judging them! If you are doing a photo contest, pick a few of your favorites then have your followers comment or like the photo they think should win.
Create a short survey using a third-party program or using a form on your website. Ask your followers some questions that will help you run your business better. Each form submission is an entry to win!
Facebook, Twitter, and Instagram allow users to check in at a specific location. Run a contest where each check-in is an entry to win.
How well do your customers know your industry? Ask a trivia question and reward the first correct answer with a small prize.
Do you have a funny or strange picture from a company event? A throwback picture of your founder? Post it on your social media and ask your followers to provide a caption! Select a winner at random or pick the comment with the most likes.
You can use this contest to build a gallery of testimonials or gain insight into the problems your client faces. Use prompts like "My favorite thing about shopping at [your shop] is ____" or "In my business, I wish I had more time for ____." Ask participants to mention your business or use a specific hashtag so you can pick a winner.
This type of contest may not require as much engagement from followers, but it can still benefit you. Simply ask users to enter their name and email address on a landing page of your website for the chance to win a prize. Use this to build your email list and awareness around your business.
If you would rather run the entire contest on social media, you can ask users to like or comment on your post for a chance to win.
Are you renaming a product? Changing the colors of your website? Updating your logo? Ask your followers to get involved by voting on several of your top choices. Each vote can serve as an entry. As an added bonus, your followers will be more interested when you make the update because they were invested in the process.
You can run a contest or giveaway on nearly any social media platform! We recommend running your first contest on the social media site where you are most popular to make sure you get a good response.
However, the extended reach of your contest post could a great way to advertise a new account. Use our social media flowchart to find out which platform is best for your business, and then advertise a social media giveaway on your most popular platform in which each person who follows the new account is entered to win the prize.
Running a contest, sweepstakes, or promotion on social media is a great way to boost engagement from your followers, tell others about your company, and reward customers for their loyalty.
If you have any questions regarding how to create a fun social media contest, our social media experts are just a phone call away.