Understanding Social Media Advertising

When Esultants started in 1999, we built single-page websites with a contact form that would fax customer information to our clients' businesses.

At the time, any type of digital marketing was on the cutting edge of advertising. Today, those sites would be completely ineffective.

Just as simple websites superseded ads in the yellow pages, social media is revolutionizing how consumers interact and shop online. Ads are a way for businesses to enter the social media space to reach specific online audiences with their brand's products and services, like a digital billboard along a customer’s commute.

In this article, we’ll discuss why paid social media ads are important, which businesses benefit most from social media ads, and how you can get started.

News & Notes

Password Tester

Is your password secure? We wrote a Cyber Security Alert about easily guessed passwords and how to keep your accounts secure.

SEO for Voice Search

In a recent blog post, we curated 10 voice search statistics. But more importantly, we explain how small- to medium-sized businesses can use these stats for more website traffic and leads.

Appreciate Your Customers

"Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want — and a little more." — Sam Walton, Walmart

Tweet this quote!

How can you show your customers you care this holiday season? Send a Christmas/New Year's card to celebrate another year, offer a discount code for holiday shopping, or run a social media contest with a holiday-themed prize.

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