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Is Yext Worth the Money?

Have you seen online ads for Yext? Are you receiving phone calls about how you can "put your business on the map" by purchasing PowerListing services? Yext and other listing services, such as Hibu Listings Management, use an aggressive marketing strategy to scare business owners into buying their $199 to $999 yearly programs.

Still, if what they say is accurate, and Yext really can revolutionize how your small business appears online, it could be worth the money.

We did some research to help you decide if Yext is worth it for your small business.

What Yext offers

With listing management, you to fill out a one-time survey of your business name, address, and phone number. Then the service provider submits this information to a number of Internet databases and media sites. 

With Yext, you also have the option to sign up for PowerListings at $500 per location per year to receive more prominent listings in online directories.

Pros

  • You can customize online listings with images, logos, categories, and hours of operation.
  • Your company can build awareness and prominence in your region.
  • Reputable websites and services link to your website automatically without search engines penalizing the links.

Cons

  • Yext doesn't always send your information to the best websites and directories. You cannot customize where they send your data, and some sites are just mapping services or mobile apps which don't provide you with any SEO value.
  • Some users have found, when they stop paying for Yext, all of their contact information reverts back to what it was before they signed up. Without paying annually, users risk losing all the customized features and benefits Yext offers.
  • Their reports often give high numbers of false errors. For example, if they see one address using “Ave” and another using “Avenue,” they’ll say your listings are inconsistent. Humans can tell that they’re the same, and so can Google. 

What Yext users are saying

Read Yext Review: The Ultimate Scam Site and its user reviews to find out what Yext users are saying about the company's service and business practices.

"Yext claims that it works with dozens of websites and will get the name of any business onto those sites, but the company often fails to deliver on that promise... and often uses affiliate listings." 

"Launching associated pages often requires verification that you own that business... [Yext] gets around these verifications when launching those associated pages and linking your company on different websites. When you decide to cut ties with them, you might find that the company refuses to give you back those citations."

"Once you sign up, you will be blocked from getting free listings on any sites that have been associated with them."

When Yext works

If you have recently moved locations or changed your business name, Yext may be a good option for you. Signing up at one of the lowest levels for six months will allow you to update your online listings without submitting the new information on your own.

However, since you can't guarantee listing changes will stick when you stop paying the monthly fee, it may be worth making the changes yourself or hiring a web agency to edit your important listings.

If you have recently changed your business name or contact information, call or email us to discuss steps for updating your online presence.

When to skip Yext

Search engine algorithms change every day, and Yext could help you keep up with these updates. But if you want to do more than just maintain generally visibility, you need to focus on producing fresh content.

If you write and market your content for what your ideal customer wants and needs, you are more likely to achieve organic reach and develop authentic links back to your site.

What to do instead

Instead of paying for trendy SEO technology, follow these proven steps for improving your SEO from the ground up:

1. Check Google and Facebook.

As long as your Google My Business listing and Facebook page match your website, you're fine. Yelp, Manta, and Angie's List are important to double-check as well, but they usually pull information from Google anyway.

2. Invest in a professionally designed, mobile-friendly website.

According to the Missouri University of Science and Technology, online visitors only spend one-fifth of a second on your website forming a first impression. That means you need a website with a contemporary design, modern coding, and well-written content to keep the attention of an audience.

3. Evaluate the copy on your site for relevancy and readability.

Besides links and logos, viewers will spend most of their time viewing your website's content. Having easy-to-follow text arranged in a way that highlights your business' strengths can keep potential customers on your site beyond the first glance.

4. Optimize each page with specific, localized titles, descriptions, and keywords.

There are hundreds of factors that go into how your site is searched and ranked by search engines. The best SEO strategies are built over time through research and testing to find the potential customers who need what you offer.

5. Establish a regular social media presence.

Social media is a way for your small business to meet potential customers where they are already hanging out. Use your posts to provide customers with value for their lives or businesses, and they will become lasting advocates of your brand.

Related: Which social media platform is right for your business?

Conclusion

Yext may boast amazing results, and, in some circumstances, their services may be necessary. But one thing is still true: Search engines are built to deliver solutions to users' needs. If you regularly write and market content for what people want and need, you are more likely to show up in search engine results and build an organic customer base for your business.