Is Yext worth the money?
Have you seen online ads for Yext? Are you receiving phone calls about how you can "put your business on the map" by purchasing PowerListing services? Yext and other listing services, such as Hibu Listings Management, use an aggressive marketing strategy to scare business owners into buying their $199 to $999 yearly programs.
With listing management, you to fill out a one-time survey of your business name, address, and phone number. Then the service provider submits this information to a number of Internet databases and media sites.
Yext Review: The Ultimate Scam Site and its user reviews to find out what Yext users are saying about the company's service and business practices.
"Yext claims that it works with dozens of websites and will get the name of any business onto those sites, but the company often fails to deliver on that promise... and often uses affiliate listings."
"Launching associated pages often requires verification that you own that business... [Yext] gets around these verifications when launching those associated pages and linking your company on different websites. When you decide to cut ties with them, you might find that the company refuses to give you back those citations."
"Once you sign up, you will be blocked from getting free listings on any sites that have been associated with them."
If you have recently moved locations or changed your business name, Yext may be a good option for you. Signing up at one of the lowest levels for six months will allow you to update your online listings without submitting the new information on your own.
However, since you can't guarantee listing changes will stick when you stop paying the monthly fee, it may be worth making the changes yourself or hiring a web agency to edit your important listings.
If you have recently changed your business name or contact information, call or email us to discuss steps for updating your online presence.
If you write and market your content for what your ideal customer wants and needs, you are more likely to achieve organic reach and develop authentic links back to your site.
Instead of paying for trendy SEO technology, follow these proven steps for improving your SEO from the ground up:
1. Check Google and Facebook.
As long as your Google My Business listing and Facebook page match your website, you're fine. Yelp, Manta, and Angie's List are important to double-check as well, but they usually pull information from Google anyway.
2. Invest in a professionally designed, mobile-friendly website.
According to the Missouri University of Science and Technology, online visitors only spend one-fifth of a second on your website forming a first impression. That means you need a website with a contemporary design, modern coding, and well-written content to keep the attention of an audience.
3. Evaluate the copy on your site for relevancy and readability.
Besides links and logos, viewers will spend most of their time viewing your website's content. Having easy-to-follow text arranged in a way that highlights your business' strengths can keep potential customers on your site beyond the first glance.
Need help producing the BEST possible content for your website?Esultants offers à la carte prices for our most popular content and SEO services. Or, if you want lasting support with regular SEO updates, call or email us to discuss a yearly SEO program that best meets your needs.
SEO Report and Site Audit
This detailed report comes with recommendations for optimizing your website, including copy improvements.
Blog Post or Newsletter
Each post or newsletter is written and optimized specifically for you and your industry.
Starting at $175 each
Setting Up a Facebook Page
Includes a professional look, designating the location, and optimizing page settings.
4. Optimize each page with specific, localized titles, descriptions, and keywords.
There are hundreds of factors that go into how your site is searched and ranked by search engines. The best SEO strategies are built over time through research and testing to find the potential customers who need what you offer.
5. Establish a regular social media presence.
Social media is a way for your small business to meet potential customers where they are already hanging out. Use your posts to provide customers with value for their lives or businesses, and they will become lasting advocates of your brand.
Want to know your next steps for great SEO? Contact Esultants and ask for an SEO Report & Site Audit.
—The Esultants Team