Content is the core of your website. Making sure your content is optimized for search engines and user experience can go a long way in improving the performance of your site.
1. QuantityThe more content you have on your site, the more likely you are to have something relevant to search queries. However, make sure all of your content in relevant and avoid word stuffing.
TIP: Add a blog to your site to add content over time.
2. Regularly UpdatedUpdating your content regularly tells search engines that you are adding to the online conversation.
- Seasonal content
- New promotions
3. Error-FreeProofread your site to stay away from spelling and grammar errors that make you look unprofessional and hurt your search engine rank.
4. User-FriendlyUse highlighting tools to showcase the important sections of your content. This makes your site visually appealing and more readable.
- Short sentences
- Block quotes
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See the full infographic online.